5 Things to Consider When Designing an E-Commerce Website
The e-commerce industry has been shaping up quite nicely as numerous survey data suggest that people are now shopping online than going to a physical storefront.
That being said, it is the responsibility of the owner of the e-commerce website to ensure that their customers will have a pretty good experience when buying from your store.
Today, I am going to talk about some things you need to consider when designing an e-commerce website.
Always Include Images or Videos in Your Pages
In order for people to feel the need to buy something from your store, in particular, you have to make sure that you include videos and images into your product pages.
That is because people do not have the ability to look at the items themselves since they do not have physical access to it.
High-quality images are okay, provided that you include multiple angles of the said product. However, if you could include a video, then that would be even better.
In addition to videos and pictures, it is also your responsibility to put detailed descriptions as well. A well-written product page will convince the user to buy from you without any second thoughts.
Contemplate on Mitigating Shipping Costs
According to recent data, one of the reasons why people abandon their carts on the checkout is due to the fact that some stores still charge them hefty fees for shipping. This can be a huge deal-breaker for some, especially since some of your customers might be from abroad.
In order for you to entice them to complete their transaction, you can contemplate on mitigating the shipping costs. Perhaps, you can just have them pay $5 for shipping or better yet, think about providing that service for free.
One of the errors that some online business owners do is that they make their website so convoluted with a lot of different things. In other words, they employ a ‘loud’ website design.
This is definitely a huge no-no in this day and age, simply because people actually value simplicity and functionality over a busy design.
Look at your website and ask yourself honestly if it is pretty easy to deal with. If it isn’t, then you may have to go back to the drawing board.
I admit, I am never a fan of signing up to an online store, even if it means that it is the only way for me to buy from them.
I get it, business owners get the advantage of getting their customer’s emails for promotion and marketing, but that is actually something that not a lot of people are fans of.
You see, there are some that would just go to an online store, look for something that they want to buy, and then head to the checkout.
There are also some that would prefer to keep some of their information private so that it also a deal-breaker for them if they are forced to sign up to your service.
Giving them the avenue of buying products from via guest checkouts can be beneficial to your business.
Prominent Call to Action
When a potential customer stumbles upon your website, they may not know exactly what to do. Making your CTA button prominent is a must. You can put it directly on the first part of your homepage to make it easier for them to see.