How to Do Keyword Research for Your WordPress Blog

Are you looking for reliable local SEO services in Malaysia? You better choose efficient professionals who can help you with thorough keyword research. Keyword research is a useful research technique utilized by SEO experts and content creators. It helps them discover terms users enter in Google and other search engines in order to look for products, content and services in the industry.

By conducing thorough keyword research as a part of a content strategy, you can achieve the following:

  • Look for popular keywords your target readers are searching for
  • Look for content ideas with a decent search volume, and easy to rank for
  • Check the strategy of your competitors, and beat them with a better strategy

Basic Keyword Research Tips

  • Pay more attention on finding keywords which answer customers’ questions, and then help them make good buyer decisions.
  • Never limit your keyword research process to the most searched keywords. If you focus on ranking for longer keywords, you can also improve your ranking.
  • Begin your keyword research routine with broader keywords. Then, you can narrow down to looking for keywords with more search volume, and low competition.
  • Enter your URL on Ahrefs and SEMRush to check your keyword performance.

How to apply a thorough keyword research process in your blog?

  • Plan a strong content marketing strategy your keyword research routine.
  • Make useful blog posts, videos, articles and infographics using these keywords.
  • Business websites can make documentation, FAQs, landing pages, and other kinds of content targeting new relevant keywords.

The Two Most Basic Keyword Research Tools You Can Use

1. Ahrefs

Ahrefs is a popular keyword research tool helping users know why their competitors have a higher ranking. From there, you can check how you can outrank them in search engine results. Ahrefs crawl more than 6 billion web pages each day. That is plenty of data, but the real advantage is how this tool helps you utilize data to improve website performance.

2. SEMRush

SEMRush is a complete SEO tool with reliable features that can perform paid advertising research, organic research, keyword research, and comprehensive competition analysis. Many consider this as the best keyword research tool in the digital landscape.